When something goes red, we help you respond
Anything Red is a strategy and software consultancy for organizations of any size. We use the Red Response Methodology to map what's really happening, then build a plan your people own.
Opens zcal, where you pick a time.
What we do
Strategic consulting
Business strategy and operations: the challenges in front of you and the openings ahead.
Workshop facilitation
Structured sessions that get your people aligned and solving the problem together.
Problem solving
We diagnose complex problems and work out practical responses.
Program development
We design and run programs that put AI and automation to work.
The Red Response Methodology
Red isn't bad. It's a signal that something needs attention. Red Response is how we work through it: six principles, taken in order and revisited whenever new evidence changes the picture.
- 01
Situational Awareness
Map the situation as it is: the people in it and the forces acting on it.
- 02
Emotional Calibration
Recognize how people are reacting before deciding how to respond.
- 03
Option Exploration
Weigh the options, and test what each one leads to before choosing.
- 04
Decision Transparency
Make the reasoning behind each decision clear to everyone, including where AI helped and who answers for it.
- 05
Inclusive Leadership
Bring the people affected into the process, so they own the outcome and can carry it on without us.
- 06
Iterative Assessment
Check what actually changed, then adjust and go again.
It starts with a diagnostic.
Book a diagnostic (opens in a new tab)What we build
We also build the software that puts a plan to work.
Web apps and workflow platforms
Custom tools that run review, approval and reporting work, from compliance checks to program management.
Auditing and automation
Tools that crawl, check and score websites and dealer inventory.
Marketing sites and email
Brand and campaign websites, and the email systems behind them.
AI workflows
We build and ship with AI agents, inside guardrails: give the agent context, record the decisions, make the checks explicit, and leave the next session enough to continue.
Who you'll work with
Tyler Beggs
Founder & Principal
Tyler Beggs founded Anything Red and created the Red Response Methodology in 2023. He has spent more than 14 years building code, products, teams and strategies.
He started as an interactive developer at agencies including Y&R and DDB Canada. At BLVD Agency he led product management for nearly ten years, then became Associate Partner, Operations, working with enterprise clients in automotive, technology and retail.
He works across strategy and software: business web apps, auditing and automation tools, marketing sites and email, and AI workflows. He has studied AI strategy in the MIT Sloan and MIT CSAIL program Artificial Intelligence: Implications for Business Strategy.
He writes about building with AI, one piece of work at a time, on Substack (opens in a new tab):
Tell us what's gone red
Start with a diagnostic
A workshop that maps the real problem and the people around it, and sets a baseline to measure progress against. You leave with the map and the baseline.
Pick a time that works for you.
Book a diagnostic (opens in a new tab)